Power Washers of North America

General Liability Insurance:Your Work vs. Care, Custody, and Control Coverage

Tue, 31 Mar 2026 16:09:00 GMT

Running a pressure washing business means focusing on the job in front of you, not getting buried in insurance language. Still, having the right coverage plays an important role in protecting your business. For pressure washing contractors, the most common starting point is general liability insurance. This is the most widely purchased type of coverage, but it is also one of the most misunderstood. Many contractors assume they are fully protected once they purchase general liability insurance, but the details of that policy can determine whether a claim is covered or denied.

In simple terms, general liability insurance is designed to protect against claims involving third party bodily injury or property damage. However, that protection is not unlimited. Over the years working with pressure washing contractors, we have seen many claims submitted to insurance carriers. Some have been covered, while others have been denied; more often than not, the denied claims come down to one specific exclusion that exists in every standard general liability policy. This exclusion has become a frequent topic of discussion in many pressure washing Facebook and Reddit groups, and for good reason.

The exclusion is commonly referred to as the “your work” exclusion, and it appears within the “damage to property” subsection of the exclusions in the business liability section of the policy. The exclusion states:

"This insurance does not apply to: Damage to Property.

"Property damage" to:

Personal property in the care, custody or control of the insured;
That particular part of real property on which you or any contractor or subcontractor working directly or indirectly on your behalf is preforming operations, if the "property damage" arises out of those operations; or
That particular part of any property that must be restored, repaired or replaces because your work was incorrectly performed on it."

To simplify this language, the exclusion essentially means that if you damage the specific part of the property you were working on, the policy may not provide coverage. Since insurance is not intended to guarantee the quality of your work, damage that results from incorrectly performing the job is often excluded. For example, if you are cleaning a driveway and accidentally etch the concrete with too much pressure, the claim would likely fall under the “your work” exclusion. Because the driveway itself was the part of the property you were working on and it now needs to be repaired or replaced due to incorrect performance of the work, the policy would typically not respond.

Recently, we have noticed more insurance carriers advertising pressure washing policies that include $5,000 of “customer property protection.” At first glance, this may sound like an attractive feature, but it is important to look closely at what the carrier actually means by that phrase. In many cases, what they are offering is a limited form of care, custody, and control coverage.

Care, custody, and control coverage can be helpful in certain situations, but it would not apply to the driveway etching example mentioned earlier. This type of coverage is designed to protect you when you are working on personal property that has been entrusted to you for cleaning or servicing. Examples of personal property include outdoor furniture, trash bins, outdoor appliances, rugs, boats, and construction vehicles. This coverage can be especially useful for fleet washers or contractors who frequently clean outdoor accessories and equipment. However, it is less helpful for contractors who primarily wash buildings or concrete. If you receive a quote that advertises customer property protection, there is a good chance that it is referring only to care, custody, and control coverage.

There are, however, some insurance carriers that offer an additional endorsement that extends coverage beyond the personal property covered in your care, custody, and control. Thisis often referred to as a “your work” buy back or a property damage extension endorsement. This endorsement typically adds a sublimit of coverage, often somewhere between $25,000 and $100,000, that can apply to property damage claims caused by your work. For example, if you etched a driveway because the concrete was recently poured or too much pressure was used, the policy could respond up to the specified sublimit.

Before purchasing a general liability policy, it is important to consider what type of coverage actually makes sense for the work your business performs. The goal is not to be pressured into buying coverage you do not need, but it is equally important to understand where the gaps in your protection might be. A policy that looks similar on the surface can behave very differently when a claim occurs.

If you ever have questions about what your policy covers, do not hesitate to ask. We are always happy to review policies, confirm coverages, and compare quotes so that you know exactly what protection you are getting.

Executive Choice Insurance Solutions is a commercial insurance agency that specializes in protecting contractors and service businesses across the country. We help business owners understand their coverage options so they can make informed decisions about protecting their work and their livelihood.

Website: https://executivechoiceins.com/

The PWNA Contractor's Spring Start-Up Playbook

Mon, 16 Mar 2026 17:07:00 GMT

The jobs are already out there. The only question is whether your equipment is ready to take them.

Spring doesn't ease in for exterior cleaning contractors. One week you're slow, and the next your voicemail is full and your estimate calendar looks like a game of Tetris. There's no warm-up period. No dress rehearsal. The season opens hard, and whoever's standing at the plate with a working rig and stocked chemicals gets the at-bats.

That's the whole game.

At PWNA, we talk a lot about what it means to operate as a true professional in this industry — and it starts long before the first trigger pull of the season. It starts in your driveway, in March, with a checklist and an honest eye on everything you're about to ask your equipment to do.

Whether you're running residential house washes back-to-back across three counties or managing large-scale commercial contracts that can't afford a single delay, the fundamentals are the same. Equipment fails the same way. Chemicals degrade the same way. And the cost of being unprepared hits the same way — in lost jobs, rescheduled customers, and margin that quietly disappears before you realize where it went.

What separates the contractor who runs clean all season from the one who's constantly putting out fires isn't talent, pricing, or even marketing. It's preparation. Specifically, it's the two or three hours you spend before the season opens — methodically going through your equipment, your chemical inventory, and your backup kit — so that when you pull up to a job, the only thing on your mind is the work in front of you.

This guide is that process, laid out in plain terms. Run it once. Run it right. Then go take the season.

Start With the Pump — Everything Flows From There

Your pump is the heartbeat of the operation. If it's off, nothing else matters.

12-Volt Soft Wash Pumps

Before the season starts, run your 12V pump from a fully charged battery and time how long it takes to reach operating pressure. If it's slower than usual or struggling to maintain flow, you're looking at a worn diaphragm, fouled check valves, or a battery that doesn't have the capacity it used to. None of those are road-trip problems — they're driveway problems. Fix them there.

Check your wiring harness from the battery terminals to the pump. Look for cracked insulation, loose connections, and any signs of corrosion at the terminals. Corrosion on a battery terminal is a voltage drop waiting to happen — clean it with a wire brush, coat the terminals with dielectric grease, and move on.

Gas Pressure Washers

If you're running a gas machine as your primary or secondary unit, treat it like a piece of equipment that deserves a proper service — not a "I'll deal with it if it starts giving me trouble" situation.

Change the oil. It's fifteen minutes and a few dollars. Swap the spark plug. Pull the air filter and hold it up to the light — if you can't see through it, replace it. Drain whatever fuel was sitting in the tank all winter and put in fresh. Ethanol-blended gasoline begins degrading in as little as 30 days and turns into a gummy varnish that will foul your carburetor and cost you a shop visit before you've billed your first job.

Test the unloader valve by running the machine up to pressure and releasing the trigger. The pressure should build, hold, and release cleanly. A sticky or seized unloader will deadhead your pump — building pressure past its rated limit with nowhere to go. That's a safety issue, not just an equipment issue.

Hoses: The Thing Nobody Inspects Until It's Too Late

Walk your full hose inventory. Not a glance — a hands-on walk.

Lay each hose on flat ground and run your hands along the entire length, squeezing every foot or so. Pay special attention within six inches of every fitting on both ends — that's where flexing, pressure cycling, and cold temperatures cause fatigue cracks first. If you feel any stiffness, sponginess, or see surface cracking in the outer jacket, retire the hose. A blown high-pressure line in the field isn't just an inconvenience; depending on the pressure and proximity, it's a safety event.

While you're at it, inspect every fitting. Look for cross-threading, hairline cracks in the brass, and O-ring condition. O-rings cost almost nothing. A spraying fitting at a job site costs you the customer's trust, which costs considerably more.

What to stock as backup:

At least one full-length replacement hose for your primary run
A short whip hose section (12–15 feet) for tight access situations
A full assortment of replacement O-rings in a sealed bag
Brass couplings and adapters in the sizes you run

If a fitting blows in the field and you can't finish the job, you don't bill the job. That's not just one lost invoice — that's a rescheduled customer who now has to rearrange their day, a potential cancellation if they're impatient, and a gap in your route that's almost impossible to fill last minute.

The Chemical System: Injectors, Proportioners, and the Lines Between

Your soft washing chemistry is only as effective as the system delivering it.

Downstream Injectors

Pull your injector before the season. Physically remove it, hold it up, and look into both ends. The ball and spring inside are small and simple, but SH is corrosive and residue builds up over a winter of sitting.

Flush it with clean water, then test it by submerging the inlet in a bucket of water and running your pump — watch for draw. You should be able to see the water level drop and feel the suction at the inlet. If it's weak or not pulling at all, clean the injector or replace it. They're not expensive. Running a soft wash job with an injector that's barely pulling means you're applying glorified water to a customer's house and hoping they don't notice.

Keep a backup injector in your kit. Not in your shop. On the truck.

Proportioners and Batch Systems

If you run a dedicated proportioning system or batch mix in your tank, inspect every component that touches chemistry. SH degrades rubber and certain plastics over time — hoses, gaskets, and valves on the chemical side of your system deserve closer scrutiny than the water side. Look for any discoloration, brittleness, or cracking in chemical-contact materials. Replace anything questionable before it fails mid-season.

Check all your tank fittings for sealing and verify your lids are seating properly. A slow SH leak in your trailer isn't just a product loss issue — it's a corrosion issue, a safety issue, and an odor issue if you're transporting in a covered vehicle.

Nozzles and Tips: Small Parts, Big Consequences

Nozzle wear is insidious. It happens gradually, you get used to the results you're getting, and you don't notice how far off your coverage has drifted until you get a callback.

An eroded orifice doesn't just change your spray pattern — it increases your flow rate, which throws off every dilution ratio you've dialed in for downstream injection. What you think is a 0.5% application at the surface may be something different entirely. If you're relying on consistent chemistry for biological kill (and with soft washing, you are), tip wear directly affects your results.

Get in the habit of replacing your primary tips at the start of every season, full stop. Keep the old ones as backup spares but don't trust them as your primary set. A box of tips costs less than one callback.

Tip kit to keep on the truck:

Full set of working tips in the sizes you run
Backup set of the sizes you use most
Tip cleaning tool or thin wire
Nozzle testing caps if you run a multi-outlet manifold

Chemical Inventory: Know What You Have and What You'll Need

This section is where a lot of contractors lose money that doesn't show up as a loss until later — and by then the season's half over.

Sodium Hypochlorite

SH starts degrading the moment it's produced. Heat accelerates it. Sun exposure accelerates it. Improper sealing accelerates it. By the time you pop open that drum from October, you may be working with something considerably weaker than what you ordered. Before you mix anything, test your SH concentration using a chlorine test kit or a refractometer. If you're at 10% or above, you're in good shape. If it's dropped toward 6–7%, you're adjusting your ratios significantly — and if you don't adjust, you're underperforming on every job until you figure out why you're getting callbacks.

Don't build your season on weak chemistry you're hoping will hold.

Surfactants

Surfactant that's been sitting in cold temperatures can separate, gel, or change viscosity enough that your normal ratios are off. Open it, look at it, stir it, and do a test mix before you're in the field. If it looks or smells different, test it on a small surface before betting a whole job on it.

Calculating Your Buy

Estimate your realistic job volume for the first 30 days — number of houses, average size, mix ratios you run. Multiply that by 1.5 to account for growth, weather windows, and the jobs that always come in bigger than the estimate. That's your order quantity. Place it before peak season, not after. Bulk pricing is available early. By the time every other contractor is scrambling to restock in May, the price goes up and the availability tightens.

The Spring Prep Checklist

Use this. Print it out. Check the box with your hand on the thing, not from memory.

Engine and Pump

12V pump tested under load, pulling at rated flow
Battery connections cleaned and secured
Gas engine oil changed
Spark plug replaced
Air filter replaced
Carburetor flushed or fresh fuel loaded
Unloader valve tested and cycling clean
Bypass line clear

Hoses and Fittings

All hoses walked and squeezed, especially at fittings
Stiff or cracked hoses retired and replaced
All fittings inspected for damage and corrosion
O-rings checked, spares restocked
Backup hose on truck

Chemical System

Injector pulled, flushed, and tested for draw
Backup injector in kit
Proportioner valves and connections inspected
Chemical-contact hoses and gaskets checked for degradation
Tank fittings sealed, lids seating properly

Nozzles

Primary tips replaced
Backup tip set on truck
Orifices inspected and cleaned
Tip cleaning tool in kit

Chemical Inventory

SH concentration tested
Surfactant inspected and verified
30-day volume estimated and ordered (with buffer)
Neutralizer stocked
Overflow supply staged

Safety

Eye wash station stocked and current
PPE restocked: gloves, goggles, chemical-resistant footwear
Roof harness inspected if applicable
SDS binders current and accessible in vehicle
Trailer lights functional, safety chains in good condition
Tie-downs inspected

Lessons Learned — The Expensive Kind

The list above isn't theoretical. Every item on it exists because someone skipped it and paid for it. Here are the patterns worth knowing before you repeat them.

Running Out of SH Mid-Route

A contractor running a three-job Tuesday in early May realized somewhere in the middle of his second job that he had less than half a drum left. He stretched it. Adjusted ratios. Finished the job hoping for the best. By job three he was significantly under-diluted — or depending on how you look at it, over-diluted — and the results showed it. Two weeks later he had a callback on house number two and a very unhappy customer on house three. He spent a full Saturday doing remedial work at no charge. Between the product, the fuel, and the lost billing day, his "three-job Tuesday" cost him closer to a week's worth of margin.

The fix was a fifteen-minute inventory check and a Sunday afternoon order.

The Part That Wasn't in the Truck

Two-person crew, commercial job, flat-rate contract. They're forty-five minutes from the shop when the downstream injector stops pulling. They don't have a backup. Options: drive back, drive to a supply store, or improvise. They call around and find a hardware store that carries something close. It's not quite right. They make it work, sort of, finish behind schedule, and leave a job that doesn't look like their usual standard. The client notices. The contract renewal conversation six months later is harder than it needed to be.

A backup injector is $15–$25. A commercial contract renewal is worth several thousand. That math writes itself.

The Hose That Waited for the Wrong Moment

It's the first week of April. A contractor skipped his hose walk because everything looked fine from ten feet. First day out, the high-pressure hose blows at a fitting while washing a customer's driveway. Not a slow seep — a full separation, water everywhere, job stopped cold. He's got no backup hose in the truck. The customer has to wait while he drives to the nearest supplier. By the time he gets back, she's annoyed and has told two neighbors — who were both planning to call him — about the experience. The job eventually gets finished. The referrals do not come.

That hose had a stress fracture at the fitting that would've been obvious on a five-minute inspection. It wasn't found in the driveway. It was found in the field, in front of a client, at the worst possible time.

Rescheduling Is Not Free

Every contractor has a reschedule story. What most don't do is calculate what it actually costs.

When you reschedule a job — for any reason — you're not just shifting an appointment. You're burning administrative time, you're creating a slot in your route that's hard to backfill on short notice, and you're introducing friction into a customer relationship at the moment they were expecting to be impressed. Some customers handle it graciously. Some don't call back. And in a referral-heavy business like exterior cleaning, the ones who don't call back aren't just a lost invoice — they're a lost network.

Good preparation doesn't just protect your equipment. It protects your reputation, your routing efficiency, and the referral flywheel that grows a business worth having.

Buy Bulk. Stay Ready. Move Fast.

Spring prep isn't a one-time task you check off and forget. It's the foundation your entire season is built on — and the contractors who treat it that way are the ones still running strong in October when others have spent the season patching problems they should have prevented in March.

The checklist in this guide covers the fundamentals. But fundamentals only take you so far. The contractors who truly separate themselves in this industry are the ones investing in the knowledge behind the checklist — understanding why certain equipment fails, how chemical systems behave under real working conditions, and what compliance and safety standards actually protect when things go sideways in the field.

That's exactly what PWNA is built for.

Through PWNA's Technical Training and Safety and Compliance programs, contractors get access to the kind of industry-specific education that doesn't exist in a YouTube video or a Facebook group thread. From equipment operation and chemical handling to OSHA compliance and proper safety practices on the job site, these programs are built by people who work in this trade — and they're designed to make you more capable, more confident, and more defensible when it matters.

And if you're running a supply business, manufacturing operation, or distributing products and services to the contractors in this industry, PWNA Enterprise Membership puts your brand in front of the professionals who are actively investing in their businesses and looking for partners they can trust.

The exterior cleaning industry is growing. The standard of professionalism is rising with it.

PWNA exists to make sure its members are leading that curve — not chasing it.

Get your rig ready. Get your chemicals ordered. Get your training current.

Then go take the season.

For more resources and membership information visit www.PWNA.org

March is National Ladder Safety Month

Tue, 10 Mar 2026 13:21:00 GMT

As members of the Power Washers of North America (PWNA), attaining certification and training in the specialized area of pressure washing endows you with a distinct competitive edge. In today's digital age, discerning consumers extensively research via the internet and other resources to identify contractors who are not only reputable but also possess advanced training, thereby ensuring the protection of their property and the efficient use of their time. To this end, the PWNA provides a comprehensive suite of educational offerings, including both traditional in-person classes and online courses, exclusively for our members.

�� The Critical Importance of Ladder Safety Training :

Accident and Injury Prevention: Rigorous training markedly diminishes the likelihood of falls, a predominant cause of work-related injuries and fatalities. Mastery in the proper selection, inspection, and utilization of ladders is instrumental in safeguarding lives.
Professionalism Enhancement: Proficiency in ladder safety underscores a professional demeanor and a dedication to the highest standards of practice, thereby elevating the caliber of safety and quality across all operations.
Operational Efficiency: A thorough understanding of safe ladder use not only minimizes the potential for accidents but also bolsters work practices, ensuring project completion is both timely and budget-compliant.

�� Essential Elements of Ladder Safety Training:

Ladder Selection: It is imperative to choose a ladder that is apt for the task at hand, taking into consideration its type, length, and duty rating.
Pre-Use Inspection: Prior to each use, a meticulous examination of the ladder for any signs of damage or wear is crucial. A damaged ladder should never be employed.
Safe Setup: The ladder must be placed on a stable surface, fully extended, and securely locked into position. Adherence to the 4-to-1 rule is critical: for every four feet of ladder height, the base should be positioned one foot away from the wall.
Cautious Climbing: Maintaining three points of contact (two hands and one foot or two feet and one hand) is essential. Tools should be carried in a belt or hoisted using a rope once stationary.
Centered Positioning: Ensuring one's body remains between the ladder's side rails is vital. Leaning or overreaching should be avoided by repositioning the ladder as needed.

Explore Our Comprehensive Compliance Package and Ladder Safety Training Courses: We invite you to enhance your professional development and operational safety through these vital educational resources. Power Washing Training and Certification Courses

Compliance Package: Our compliance classes, including OSHA 1910, DOT, Environmental, and Respirator Training, serve as a foundational prerequisite for any certification. These classes can be undertaken individually or collectively as part of our group Compliance Package. Current certification holders through PWNA are grandfathered until the expiration of their certification, after which compliance classes are required for certification renewal.

Ladder Safety Training: Tailored around the OSHA 1910 General Industry Standard, this course addresses critical fall hazard concerns such as Unstable Top, Unstable Base, Missed or Slipped Rung, and the principle of 3 Points of Contact. It is designed to benefit all employees of Mobile Contractors.

Competitive Advantage

As a PWNA member, being trained and certified in your field of pressure washing provides you with a competitive advantage. Smart consumers research through the internet and other sources to find reputable and highly trained contractors that will protect their property and save them valuable time. As a certified PWNA member, you can provide your customers with the knowledge and peace of mind that you will do a quality job. In our industry, quality work and a fair price lead to more referrals and a growing business!

ELEVATE 2026: PWNA/IWCA Convention Delivers Record-Breaking Attendance and Unforgettable Energy

Sun, 01 Mar 2026 22:16:00 GMT

A Recap of the Industry's Premier Gathering for Exterior Cleaning Professionals

The exterior cleaning industry showed up — and showed out — at the 2026 ELEVATE PWNA/IWCA Convention, and the numbers say it all. With 1,039 total attendees including exhibitors and over 800 contractors walking through the doors, this year's event set a new benchmark for what the industry's premier convention can be. It was, by every measure, a record-breaking gathering and a powerful reminder of just how far this profession has come.

From certification classes and hands-on training to a buzzing trade show floor, meaningful networking, and a memorable awards ceremony, ELEVATE 2026 delivered on every front. The energy was palpable from the moment the doors opened, and it didn't let up until the final gavel fell. If you were there, you already know. If you weren't — keep reading, because this one's worth understanding.

Tuesday, February 17th — The Deep Dive Before the Storm

For the contractors who arrived early, Tuesday was a full day of serious, focused education before the convention crowd descended. These pre-convention intensives are designed for professionals who want to go deeper than a standard session allows, and this year's lineup delivered exactly that.

Steve Williams of ISCA led a full eight-hour Solar Safety & Cleaning course that drew contractors eager to position themselves ahead of one of the fastest-growing service categories in the industry. Solar panel cleaning isn't a niche anymore — it's becoming a genuine revenue driver for exterior cleaning companies across the country, and the safety considerations that come with it are not something you want to learn on the job. Williams walked attendees through the proper protocols, safety standards, and technical nuances that separate contractors who do it right from those who create liability. For the contractors in that room, Tuesday was worth the trip on its own.

Running simultaneously, Carlos Gonzales filled the day with his Niche Market & Gas Station Cleaning training — a course that had 61 contractors enrolled by the time all was said and done. Gas station and fleet cleaning represents a significant commercial revenue opportunity that many residential-focused contractors haven't fully explored, and Carlos brought the kind of real-world, boots-on-the-ground knowledge that you can't find in a YouTube video. His ability to break down complex chemical applications and surface-specific challenges into practical, actionable technique is exactly why he's one of the most sought-after educators in this space.

Tuesday wrapped up with the PWNA Enterprise Member Welcome Social , giving the association's top-tier members a chance to connect in a relaxed, informal setting before the week hit full speed. These early evening gatherings tend to produce some of the best conversations of the entire convention — the kind that turn into referral relationships, partnerships, and friendships that last well beyond the event itself.

Wednesday, February 18th — The Engine Warms Up

Wednesday was the day the convention truly came to life. The morning was dedicated to exhibitor move-in and setup, with vendors transforming the show floor into what would become one of the most active trade environments this industry has seen in years. While that was happening, certification classes and hands-on training were already running full steam, giving early-arriving contractors the chance to knock out credentials before the trade show opened.

By mid-afternoon, the outdoor demo area was drawing crowds. Watching equipment perform in real conditions — seeing chemical reactions happen on actual surfaces, watching operators work through real-world scenarios — is the kind of hands-on education you simply cannot replicate in a classroom. Contractors huddled around demonstrations, asking questions, comparing notes, and picking up techniques they could bring home and put to use immediately.

Then came the Opening Reception , and if there's one moment that captures the spirit of ELEVATE, it's this one. A DJ kept the energy high while contractors, vendors, and industry professionals mixed and mingled in a setting that was equal parts celebration and community. The Corn Hole Tournament became an instant hit — competitive enough to get people fired up, relaxed enough to break the ice with someone you'd never met before. By the end of the night, business cards had been exchanged, plans had been made, and the tone for the rest of the week had been set perfectly.

Thursday, February 19th — Education, Empowerment, and the Trade Show Floor Opens

Thursday hit the ground running with a packed morning of technical, business, sales, and marketing classes — and the rooms were full. This is where ELEVATE separates itself from a standard industry gathering. The educational programming isn't filler. It covers the full spectrum of what a modern exterior cleaning business needs to operate and grow: advanced technical training for the crew in the field, business development strategies for the owner in the office, and sales and marketing guidance for the professional trying to scale. Attendees bounced between sessions that spoke directly to where their businesses were and where they wanted to go.

Midday brought one of the convention's most talked-about events — the Women's Wine & Wash . Running from 11:30am to 1pm, this gathering has become a genuine tradition at ELEVATE, bringing together some of the most accomplished and driven women in the exterior cleaning industry for meaningful conversation, connection, and community. It's more than a social event. It's a space where women in a traditionally male-dominated trade can share experiences, exchange ideas, and build the kind of professional relationships that support long-term success. The energy in that room is something special, and its growth year over year reflects how much this industry is evolving.

When the afternoon arrived, the trade show floor opened its doors — and the energy was immediate. Giveaways were flowing, exhibitors were demonstrating products, and the floor buzzed with the kind of activity that only happens when over a thousand industry professionals are under one roof with a shared purpose. Contractors who had been in class all morning were now getting their hands on equipment, talking directly to the people behind the products they use every day, and discovering solutions to problems they'd been carrying for months. This is the trade show experience done right.

Friday, February 20th — Final Push, Awards, and the Moment Nobody Forgets

Friday carried the energy of a week well spent. The morning once again featured a full slate of technical, business, sales, and marketing sessions , with contractors squeezing every last bit of education out of the convention before the afternoon arrived.

The trade show floor opened for its final run alongside a live auction that added a charge of excitement to the afternoon. Giveaways continued drawing crowds, exhibitors made their final push, and the floor had the kind of controlled chaos that makes you want to stay just a little bit longer before it's all over.

And then came the Awards Ceremony — the moment that brought the entire convention together in the most meaningful way.

Awards: Honoring the People Who Make This Industry What It Is

In a deeply moving moment that set the tone for everything that followed, Jan Walters took the stage to present the Joseph Walters Award on behalf of her late husband. Joseph Walters left an indelible mark on this industry and on PWNA, and having Jan there to carry his legacy forward was a reminder of why this association exists — not just to do business, but to honor the people who built something worth being proud of. There was not a distracted person in the room when she spoke.

This year's award recipients represent the full range of what excellence in this industry looks like:

Joseph Walters Award — Carlos Gonzales, Enviro Bio Cleaner Carlos has spent years being more than a vendor to the contractors he serves. He's an educator, a problem-solver, and a genuine advocate for the success of every operator he works with. His Niche Market Training at this very convention drew 61 contractors — which tells you everything you need to know about the trust and respect he's built. Receiving this award from Jan Walters herself made the moment all the more significant. Congratulations, Carlos. It's well earned.

PWNA Award of Excellence (Contractor) — Ronny Estrada, Ferretti Softwash Ronny leads Ferretti Softwash with a relentless focus on safety, compliance, and technical proficiency. As a PWNA Enterprise Member, he doesn't just hold a membership — he uses it. He's brought PWNA education and resources directly into his operation, building a team that reflects the values this association champions. Ronny is the kind of contractor who makes the whole industry look better. Congratulations.

PWNA Award of Excellence (Contractor) — Chuck Doherty, Pressure Kleen Twenty-plus years of PWNA membership. Let that sink in. Chuck Doherty has been showing up for this association and this industry longer than many of today's contractors have been in business. His commitment to professionalism, ethical practice, and continuous improvement is a model worth following at any stage of a career. Congratulations, Chuck — and thank you for everything you've given to this community.

PWNA President's Award — Trevor Shamblin, PWNA Board Member Trevor's work on behalf of PWNA and its members doesn't always happen in the spotlight, but it matters deeply. This recognition is the association's way of saying what the membership already knows — that the work Trevor puts in for this organization makes a real difference. Thank you, Trevor.

The Numbers Behind the Education

If the awards were the emotional heartbeat of ELEVATE 2026, the certification numbers were the backbone. This year saw a record enrollment across PWNA's full certification curriculum — over 500 credentials being pursued in a single week:

Concrete and Paver Sealing — 120 enrolled
Flatwork Certification — 118 enrolled
PWNA Roof Cleaning — 104 enrolled
House Washing — 86 enrolled
Niche Market Training with Carlos Gonzales — 61 enrolled
Fleet Washing — 52 enrolled

These numbers reflect a workforce that is taking professionalism seriously. Contractors aren't just showing up to walk the trade show floor — they're showing up to get better, get certified, and go home with credentials that set them apart in their markets.

What Contractors Who Didn't Attend Actually Missed

Let's be honest — sitting this one out was costly.

Over 800+ contractors spent the week getting certified, getting educated, and getting connected in ways that don't happen behind a screen. They walked a trade show floor packed with vendors who actually wanted to talk, discovered solutions to problems they'd been working around for months, and left with credentials that carry real weight in their markets.

They made the kind of connections that turn into referral relationships, partnerships, and mentorships — because there is no substitute for being in a room with so many people who understand exactly what your life looks like. The contractor you grab dinner with on Wednesday might be the one who sends you a major commercial account in the spring. It happens every year.

Start Planning for ELEVATE 2027

PWNA will be releasing details on the 2027 ELEVATE Convention in the months ahead, and if this year's record-breaking attendance is any indication, next year's event is going to be even bigger. The exterior cleaning industry is growing, and the contractors who show up to events like this are the ones leading that growth.ELEVATE isn't a just trade show. It's an investment in your business and your career — and the contractors who keep showing up are the ones leading this industry forward. If you've been on the fence, let this recap be the nudge you needed. Block the dates when they're announced. Book early. Come ready to learn, connect, and walk away with more than you arrived with.

This industry has always rewarded the professionals who invest in it. ELEVATE is where that investment happens.

We'll see you in 2027.

Building a Stronger Pressure Washing Business: How Berry Little Advocates for Smarter Operations and Sustainable Growth

Sat, 31 Jan 2026 18:13:00 GMT

In an industry often driven by equipment upgrades and short-term wins, long-term success in pressure washing comes down to something far more important: operating procedures, consistency, and smart client acquisition .

Few contractors understand this better than Berry Little , owner of Little’s Pressure Washing in Muscle Shoals, Alabama, and a PWNA Enterprise Member who has spent the last decade building, refining, and protecting a real-world service business.

Berry is widely recognized within the pressure washing community as an industry advocate —someone who believes that professionalism, structure, and education are just as critical as cleaning results. His approach reflects a growing shift in the industry: moving away from “figure it out as you go” and toward repeatable systems that protect both the contractor and the customer .

Ten Years in the Field: Experience That Shapes Better Decisions

Berry Little’s approach to pressure washing operations is the result of long-term, hands-on experience rather than linear growth. Before starting Little’s Pressure Washing in 2015, Berry spent approximately ten years working in the industry on a part-time basis while holding other jobs. During that period, he operated a detailed shop in Tennessee and gained early exposure to service-based operations and customer expectations.

His path into exterior cleaning began with automotive detailing, progressed into fleet washing, and ultimately evolved into residential and commercial pressure washing . After stepping away from the industry for a period, Berry returned in 2015 and launched Little’s Pressure Washing, operating under the same business name since its inception.

Across more than a decade of combined part-time and full-time experience, Berry has encountered the full range of operational challenges common to the industry—pricing pressure, workforce development, customer expectations, equipment risk, and liability exposure. Rather than treating these challenges as isolated events, he has consistently used them to identify gaps in structure and documentation. That experience informs his emphasis on defined operating procedures, verification, and risk mitigation at every stage of service delivery.

Operating Procedures as Risk Mitigation

One of the most frequent issues Berry identifies among newer contractors is the absence of defined SOPs. Informal workflows may appear efficient in the short term, but they often lead to inconsistent results, preventable safety exposure, and customer disputes. Documented procedures allow businesses to deliver consistent service regardless of technician, reduce callbacks, improve property protection, and support long-term operational continuity. Create a business that can grow beyond the owner

Berry’s perspective reinforces a simple truth: good systems don’t slow you down—they protect your momentum .

Client Acquisition Without Chasing Every Job

That same discipline extends to client acquisition. Rather than pursuing volume or price-driven work, Berry emphasizes qualification, expectation management, and professional communication. Clear scope definitions, documented follow-up, customer education, and the willingness to decline high-risk or misaligned jobs contribute to stronger client relationships and more defensible operations. Advocacy Through Action

PWNA Interview: What a Decade in Business Actually Teaches You

As a PWNA Enterprise Member , Berry Little represents the type of contractor the industry needs more of: experienced, reflective, and willing to share lessons learned. His advocacy is rooted in real experience—not theory—and focuses on helping the next generation of contractors avoid common pitfalls while building businesses they can be proud of.

Berry Little’s approach is shaped by direct operational experience rather than theory. The observations he shares—about systems, risk management, and client qualification—come from years of field execution, documented outcomes, and process refinement.

In the following interview, Berry expands on these principles by addressing real operational decisions, lessons learned over more than a decade in business, and the standards he believes contractors should prioritize to build resilient, compliant pressure washing operations.

1. Looking back over the last decade, what would you say was your biggest win as a business owner and why?

My biggest win has been learning that you don’t build something meaningful by chasing

everything. I don’t chase, I attract. You attract who you are. When you build strong systems and a healthy culture, the right people and the right clients naturally follow. The business becomes an engine that supports everyone involved, not just the owner.

2. What was one hard lesson or loss that significantly changed how you operate your business today?

I learned that speed without structure creates chaos. Early mistakes taught me that clarity,

documentation, and culture protect people and profits. Systems reduce stress, improve

consistency, and allow a business to grow without burning everyone out.

3. If you could go back to year one, what is one thing you would do differently from an operations or systems standpoint?

I would build systems and culture immediately. I would document how we operate, how we

communicate, and how we reward performance from day one. Systems create freedom, and

culture keeps people aligned.

4. What operating procedures do you believe every pressure washing business should have in place, no matter how small they are?

Clear procedures for estimating, safety, chemical handling, job execution, documentation, and

follow-up. Even a one-truck operation needs structure. Consistency builds trust, and trust builds growth.

5. What are the most common mistakes you see newer contractors making that could be avoided with better planning or education?

Chasing every job, competing on price, and ignoring culture. People want more than a job. They want to belong to something. Education and planning help owners build teams instead of just filling positions.

6. How has your approach to client acquisition evolved over the years, and what has proven to be most effective long-term?

We focus on relationships, not transactions. We treat customers like family, provide white-glove service, and over-deliver every single time. Our best marketing has always been our customers. We have built our company entirely through referrals and word of mouth. We have never run paid ads.

7. What advice would you give contractors who feel pressure to compete on price instead of value?

The race to the bottom never leads anywhere good. Value attracts better clients and better team members. When you operate with integrity, professionalism, and consistency, price becomes secondary.

8. For someone starting a pressure washing business today, what are the top things to avoid if they want to build something sustainable?

Avoid shortcuts. Avoid neglecting systems and culture. Avoid building a business that depends entirely on you. Empower people with the right tools, create ownership through performancebased pay and bonuses, and give them something bigger to be part of. People don’t want just a job. They want purpose.

Systems Aren't Red Tape—They're Freedom

Berry Little's story isn't about shortcuts or overnight success. It's about what happens when someone stops chasing every dollar and starts building something real—something that protects clients, supports a team, and actually works when the owner isn't on every job.

After more than a decade in the field, Berry's message is simple: systems aren't red tape. They're freedom. Culture isn't a buzzword. It's what keeps good people around. And competing on value instead of price isn't just smarter—it's the only way to build something that lasts.

The pressure washing industry is changing. Contractors who document their processes, invest in their people, and lead with professionalism aren't just protecting themselves—they're raising the bar for everyone. That shift doesn't happen in isolation. It happens when experienced operators like Berry share what they've learned and newer contractors are willing to listen.

PWNA Elevate: Build Smarter. Learn From Experience.

If Berry's approach resonates with you—whether you're just starting out or trying to level up an existing operation—there's no better place to connect with contractors who think this way than the PWNA/IWCA Elevate event in Orlando, Florida .

Elevate brings together the contractors, educators, and industry advocates who are actively building better businesses. It's where real conversations happen about systems, growth, risk management, and what actually works in the field. You'll walk away with actionable strategies, proven processes, and a network of people who understand what you're up against.

Don't build this alone. The lessons Berry spent a decade learning are available to you in a few days—if you show up. Join us at Elevate in Orlando. Learn from those who've already walked the path. Build something stronger. DoubleTree SeaWorld, Orlando, FL

February 18 - 20, 2026

https://www.pwna.org/convention

Berry Little

Little’s Pressure Washing

1900 Webster Street

Muscle Shoals Alabama

931-982-3253

Littlespressurewashingservice@gmail.com

https://www.littlespressurewashing.com

http://www.littlespressurewashstore.com

PSI Pro Group Donates a Hot-Water Wash Skid for Our 2026 Skid Giveaway!

Fri, 02 Jan 2026 19:44:00 GMT

We’re thrilled to announce that PSI Pro Group is donating an incredible prize for Elevate 2026: Exterior Cleaning Convention —a professional-grade hot-water mobile wash skid as part of our Skid Giveaway .

This is the kind of upgrade that can change your workflow overnight: hot water on demand, strong flow, and a self-contained setup built for real-world production.

HydroTek SC Series Mobile Wash Skid (Hot/Cold, Self-Contained)

This skid is built for professional exterior cleaning crews and designed for daily use. Highlights include:

3500 PSI / 5.5 GPM
Hot water up to 250°F (adjustable thermostat)
Honda GX630 (688cc) gas engine with 8-gallon fuel capacity
Oil-fired burner with 18-gallon fuel tank (diesel/kerosene/fuel oil)
On-board 2900W generator (115v)
Rugged powder-coated frame with stainless panels
Approx. 51” x 34” x 41” and 632 lbs

Bottom line: hot or cold washing, high output, and ready to work.

Skid Giveaways Schedule (3 Chances to Win!)

You’ll have three opportunities to win during Elevate 2026—so make sure you’re at the right place at the right time:

Wednesday, February 18, 2026, 4PM — Outdoor Demos
Thursday, February 19, 2026, 5PM — General Membership Briefing & Awards Ceremony
Friday, February 20, 2026 — Trade Show Floor — 3:30 PM

How to Qualify for the EnviroSpec Skid Giveaway

Full official rules will be posted with the giveaway, but here’s how to make sure you’re in the running:

To qualify, you must:

✅ Be a PWNA member in good standing

✅ Be registered for ELEVATE 2026: Exterior Cleaning Convention

✅ Check in at the PWNA registration desk and follow the instructions to enter the skid drawing

✅ Be present at the time of the giveaway drawing to win

✅ Agree that only one skid prize may be won per company/individual

Please note:

❌ Vendors, manufacturers, and related industry partners are not eligible for this giveaway.

❌ Prize is not transferable and no cash value will be offered in place of the skid.

Thank You, PSI Pro Group!

This donation is a big deal—and we’re grateful to PSI Pro Group for supporting the contractor community in such a practical, meaningful way.

Mark your calendar, make sure you’re present for the drawings, and don’t miss your chance to win.

PWNA Celebrates Excellence in Our Industry: 2026 Award Winners Announced

Tue, 16 Dec 2025 19:53:00 GMT

The Power Washers of North America (PWNA) is proud to recognize outstanding leaders who exemplify the very best of our industry. Each year, we honor individuals and companies whose integrity, professionalism, and dedication help elevate exterior cleaning as a respected, thriving profession.

This year, we are excited to announce the recipients of two of PWNA’s highest honors:

The Joseph Walters Award - Industry Vendor Category
The PWNA Award of Excellence – Contractor Category

Joseph Walters Award

Honoree: Carlos Gonzales, Enviro Bio Cleaner

The Joseph Walters Award is presented to an industry vendor who exemplifies outstanding support, partnership, and commitment to both the exterior cleaning profession and the PWNA community.

This award honors a vendor who demonstrates:

Exceptional customer service and responsiveness
A long-standing commitment to the pressure washing industry
Active involvement in PWNA programs or events
Integrity, professionalism, and leadership in business
A proven track record of supporting contractor success

This year’s recipient, Carlos Gonzales of Enviro Bio Cleaner , reflects all of these values and more.

Through his leadership at Enviro Bio Cleaner, Carlos has consistently focused on helping contractors succeed—whether through product support, education, or being a reliable, solutions-focused partner. His approach embodies what PWNA looks for in a vendor: someone who doesn’t just sell to the industry, but truly invests in it .

Carlos, thank you for your continued support of PWNA members and for your commitment to raising the bar for vendor involvement in our profession. Congratulations on receiving the Joseph Walters Award !

PWNA Award of Excellence – Contractor Category

Honorees: Ferretti Softwash - Ronny Estrada & Pressure Kleen - Chuck Doherty

The PWNA Award of Excellence – Contractor Category honors a company or individual who demonstrates:

A strong commitment to professionalism and ethics
Dedication to safety and industry compliance
Active involvement in the pressure washing community
Consistent delivery of high-quality work
A reputation for exceptional customer service
Contributions that elevate the standards of our industry

This year, we are thrilled to recognize two outstanding contractors :

Ferretti Softwash – Ronny Estrada
Pressure Kleen – Chuck Doherty

Chuck Doherty has been a dedicated PWNA member for over 20 years , demonstrating unwavering loyalty to the association and the industry. His long-term involvement reflects a deep commitment to professionalism, ethical business practices, and continuous improvement in the field of exterior cleaning.

Ronny Estrada , an Enterprise member , actively leverages his PWNA membership to strengthen his company. He promotes safety, compliance, and technical training within his organization, using PWNA education and resources to support his team and raise the bar for performance and professionalism.

Both Ronny and Chuck have built reputations not just as skilled professionals, but as leaders who give back to the community sharing knowledge, supporting peers, and representing what it means to be a PWNA contractor.

Their commitment to safe practices, ethical operations, and high-quality results reflects the core values of PWNA. Whether through mentorship, community involvement, or everyday professionalism on the job, these honorees help elevate the standards for all of us.

Ronny and Chuck, congratulations on receiving the PWNA Award of Excellence and thank you for being powerful examples of what excellence in our industry looks like.

Help Us Recognize the Next Generation of Leaders

We are grateful to everyone who participated in this year’s nomination process. Thank you to the PWNA members who took the time to nominate someone. Your input helps us shine a light on the people and companies who are truly making a difference in our industry.

We will begin accepting nominations for next year’s awards as we approach the next PWNA Convention. At that time, members will once again be invited to nominate:

Vendors who go the extra mile to support contractors and elevate the industry
Contractors who embody professionalism, safety, excellence, and service

Stay tuned for announcements on nomination dates and guidelines, and start thinking now about who you believe deserves to be recognized next year.

Celebrate With Us at Elevate 2026

The award winners will be formally recognized at our 2026 Annual Convention, Elevate . Join us as we come together to celebrate their achievements, connect with fellow professionals, and continue advancing the standards of the exterior cleaning industry.

We invite you to join us at Elevate to learn, to network, and to help honor the leaders who are making a lasting impact on our community.

Convention Information

Please join us in congratulating:

Carlos Gonzales, Enviro Bio Cleaner – Joseph Walters Award
Ferretti Softwash – Ronny Estrada – PWNA Award of Excellence (Contractor)
Pressure Kleen – Chuck Doherty – PWNA Award of Excellence (Contractor)

Thank you to all our members, vendors, and partners who continue to support PWNA and uphold the highest standards in exterior cleaning. Together, we’re not just doing great work, we’re elevating an entire industry.

Cleaning the Future: How ISCA and PWNA Are Elevating Solar Safety and Standards

Thu, 11 Dec 2025 19:50:00 GMT

As the exterior cleaning industry continues to grow, contractors are looking for new, safe, and

profitable ways to expand their services — and solar panel cleaning is quickly rising to the top of that list. At PWNA’s ELEVATE 2026 Convention in Orlando, Florida , power-washing

professionals will have the rare opportunity to learn directly from Steve Williams, founder of the International Solar Cleaning Academy (ISCA) and one of the most respected voices in solar maintenance and safety worldwide. This live training experience will give attendees the

knowledge, tools, and confidence to add solar cleaning to their services the right way — safely, efficiently, and professionally.

Many residential power washing contractors have built their businesses around familiar services—house washing, roof cleaning, and driveway maintenance. As solar panels become more common on residential properties, the work can initially appear similar. The same rooftops, the same clients, and often the same water-fed equipment. At first glance, it looks like familiar work, but the more you look into it, the more you might realized that power

washing and solar cleaning might share the same tools — but they play by completely

different rules.

There’s real electricity involved, manufacturer requirements to follow, and safety hazards most

contractors don’t encounter during a normal house wash. It’s a different world altogether. Still,

it’s hard to ignore the opportunity sitting right there — clean energy meets clean surfaces — and that’s what made me want to learn more.

That’s where Steve Williams, founder of the International Solar Cleaning Academy (ISCA),

comes in. Steve has built his career around solar maintenance and safety training. His

organization has helped contractors all over the world expand into solar cleaning the right way — with proper knowledge, certification, and confidence. What we learned from him completely changed how we look at this part of the industry.

About Steve Williams - ISCA

Steve Williams started his career as a window cleaner, expanding into the wider world of

pressure washing and owned that business for 26 years. He’s now widely known as a

solarpreneur — an entrepreneur who built his more recent career around the booming solar

industry. He is the CEO of Clean Solar Solutions America LLC , founder of the International

Solar Cleaning Academy (ISCA) and numerous other businesses.

With more than a decade of hands-on experience, Steve has become one of the most trusted

voices in solar panel cleaning and maintenance. He began in the United Kingdom, where his

company twice won Best Solar Operations and Maintenance Company and where he

personally earned the title U.K. Solar Innovator of the Year in 2019 . Most recently, he was

awarded UK Energy Efficiency Champion of the Year in 2024 .

But Steve’s work goes far beyond his own business. Through ISCA, he has trained and certified over 1,100 contractors in dozens of countries, written best-practice guidelines, and partnered with organizations such as the PWNA - Power Washers of North America to improve safety and professionalism worldwide.

He’s cleaned and managed solar sites from small homes to massive commercial farms, so he

knows exactly what challenges contractors face — from electrical safety and roof access to

customer education and pricing. Today, Steve continues to lead the global conversation about solar cleaning, emphasizing safety, training, and professionalism at every level.

Growing Smarter, Not Riskier

For anyone thinking about offering solar cleaning, here’s the truth: it’s not just another upsell — it’s a serious service that requires the right education. With ISCA and PWNA working together, contractors now have a clear path to learn solar safely and profitably.

Adding solar panel cleaning to your business isn’t about chasing a trend — it’s about building a smarter, stronger company that customers can trust. As Steve Williams often says, “The cost of one mistake far outweighs the cost of learning to do it right.”

That philosophy is exactly what ISCA stands for — helping power-washing professionals like us grow safely, sustainably, and with confidence.

Now, Let’s Hear from the Solar Expert

So, if you’re experienced in power washing but new to the solar side — this next part is for you. We sat down with one of the most knowledgeable people in the industry and we talked about safety, opportunity, and what it really takes for contractors like us to start offering solar cleaning the right way.

1. For someone like me who is primarily a house wash provider, why

should I even consider adding solar panel cleaning to my services?

Because solar is everywhere now. Homeowners have invested thousands into their systems,

but most don’t realize they need cleaning for maximum performance and warranty protection.

You’re already on their property, often with pure water setups. Adding solar cleaning creates an easy upsell and positions you as the contractor who looks after the whole home, not just the siding. It’s a natural fit that diversifies your income without reinventing your business.

2. What are the biggest safety risks I should know before even

touching a solar panel?

Electricity. You’re not washing windows here—you’re working around live DC electricity that

does not shut off in sunlight. Add working at height, slippery glass, fragile equipment, and

sometimes poor roof access, and the risks multiply quickly. If you don’t understand electrocution risk, arc flash, PV fire risks and safe navigation of arrays, you’re setting yourself up for a very serious incident.

3. What do you say to contractors who think solar cleaning is just

another rinse with pure water?

That mindset is dangerous. Solar cleaning is not about “making glass shiny.” You’re maintaining an electrical asset. Improper cleaning techniques can scratch panels, damage coatings, void warranties, or worse—create electrocution and fire safety hazards. Pure water alone isn’t enough in every environment. You need training, correct tools, and an understanding of when not to clean.

4. Can you share a real example of what goes wrong when people

don't take safety seriously?

In the early days, I myself have been electrocuted twice. This heightened my desire to train and raise industry standards. More recently, we have heard of fatalities in Brazil and Pakistan as a direct result of cleaning solar panels without training or PPE.

5. Let’s talk about efficiency: what’s the difference between a well-

trained professional and a DIY or untrained contractor?

A trained professional knows how to clean faster, safer, and with better results—without

damaging the panels or voiding warranties. DIY cleaners often miss dirt patterns, leave spotting, or even scratch glass with the wrong brush. A pro adds value by protecting system efficiency, lifespan, and safety. That’s why trained cleaners get repeat contracts—homeowners and commercial clients trust them. More important than that, is the professionals knowledge of the safety risks. They are guaranteed to go home safe if they apply their training. That creates a safe environment for them and their employees.

6. What role does ISCA play in raising industry standards worldwide?

ISCA was founded to give this industry what it lacked: a global safety code and professional

training. We’re certifying cleaners in multiple languages and countries, publishing best practice guides, and working with industry bodies like the PWNA to set standards. Our mission is to make solar cleaning safe, professional, and respected worldwide. That’s the movement we’re building. We are fast becoming industry-recognized, as evidenced by the fact that at least two solar panel cleaning tenders this year have required ISCA certification.

7. You’ve been called a movement leader in solar cleaning. How do

you see the industry evolving over the next 5–10 years?

We’ll see two big shifts:

1. Professionalization. More regulation, more insurance requirements, and safety
standards becoming mandatory.
2. Scale. As solar keeps booming, large firms will outsource cleaning to trained
contractors. Those positioned with ISCA certification will get the contracts.

I expect that in the next 2 years, let alone 5-10 years, solar cleaning won’t be a side hustle—it’ll be a recognized industry in its own right.

8. For PWNA members reading this who are inexperienced, what’s the

single best piece of advice you’d leave them with?

Don’t cut corners on training. The cost of one mistake—injury, electrocution, or damaging a

$200,000 array—far outweighs the investment in learning to do it right from the start. ISCA offer their basic $249 training online which is OSHA Compliant and provides certification. For those really serious about building a solar panel cleaning business, the ‘Business-In-A-Box’ offering from ISCA takes a total novice to someone who builds brand, safety documents,

internal business processes, software, equipment advice and a 3-year business plan to action. It the gold standard of solar panel cleaning business development.

9. What are some common misconceptions homeowners have about

solar panel cleaning that contractors need to be prepared to address?

 “Rain cleans my panels.” No, rain leaves spotting just like on a car windshield.
 “Cleaning voids the warranty.” Done correctly, it actually protects the warranty.
 “Solar panels don’t need maintenance.” They’re an electrical asset—like a car, they

need servicing.

Contractors who can explain these points win the customer’s trust. 10. What types of equipment or tools should every professional solar

cleaner invest in from the start?

An insulated water-fed pole system, a brush designed for solar—not windows—a TDS meter,

the full suite of PPE and fall protection if you’re working at height. Start safe, scale up from

there.

11. How do weather conditions—like extreme heat, cold, or even hard

water areas—change your approach to solar cleaning?

 Heat: Panels can reach 150°F+. You need to understand how to clean efficiently with
glass that has that kind of heat.
 Cold: Ice hazards on glass and frames can make roofs treacherous.
 Hard water: You must manage TDS properly, or you’ll leave mineral deposits that cut
efficiency.

Climate dictates your technique, which is why training is essential.

12. For contractors already familiar with OSHA compliance in house

washing, what additional standards or safety protocols apply

specifically to solar panel cleaning?

Alongside OSHA fall protection and ladder safety, you need to understand:

 NFPA 70E for electrical safety.
 ANSI-standard PPE.
 OSHA understanding for directives that specifically apply to solar panel cleaning,
because they are out there.
 Manufacturer safety directives for panels.
 Fire risk awareness from connectors, birds, or shading.

It’s another layer of compliance, not just a rinse. 13. Can you share a story of a contractor or company that

transitioned into solar cleaning through ISCA training and how it

transformed their business?

We trained Nomadic Home Services based out of San Diego. They have taken our online

training and in-person classes at every opportunity. ISCA training is constantly developing and evolving to suit the market changes. Austin Moyer and Mya Loftus, who own that business, are multiplying their revenue again and again due to their high levels of safety knowledge. Their investment in training and business development from ISCA is reaping rapid gains for them, to the point where Austin is now seeking to become an ISCA Instructor for Southern California. Good for them I say!

Wrapping Up: What Every Contractor Should

Remember

(2025 ISCA Award Winners)

After talking with Steve Williams of ISCA, one thing became clear — solar panel cleaning is an

incredible opportunity, but it’s not something you can jump into without proper training. It may

use the same tools as power washing, but it requires a completely different mindset, skill set, and respect for safety.

Here’s what stood out the most from our conversation:

 Solar cleaning is not the same as window cleaning. Panels are live electrical systems
that can cause electrocution or fires if handled incorrectly.
 Training protects you and your clients. ISCA’s certification courses teach contractors
how to clean panels safely, maintain efficiency, and stay compliant with OSHA and
NFPA standards.
 Education builds trust and business growth. Homeowners are looking for
professionals who understand their systems and can protect their investment.
 Opportunities are growing fast. With more solar installations each year, trained and
certified cleaners will be in higher demand across residential and commercial markets.
 Safety is non-negotiable. From electrical shock to fall hazards, the risks are serious —
but with the right knowledge and equipment, they can be fully controlled.

Solar cleaning may look familiar to power washers, but it’s a different world altogether — one

where safety, training, and professionalism come first.

Go Beyond Power Washing — Learn Solar Cleaning

from Steve Williams and ISCA at PWNA ELEVATE

2026

Solar energy is here to stay — and so is the need for qualified professionals to maintain

it. For contractors who want to grow safely and smartly, training is the first step.

At ELEVATE 2026 , PWNA and ISCA will bring together the brightest minds in exterior

cleaning for three days of live training, certifications, and business development. Steve

Williams will lead his ISCA Solar Safety and Cleaning Course , giving attendees the

chance to learn directly from one of the most trusted experts in the world.

Whether you’re new to solar or looking to expand your services, this is your opportunity

to gain the skills and confidence that set professionals apart.

Join PWNA, attend ELEVATE 2026 in Orlando, and start your journey into solar with

the right knowledge, tools, and support.

Learn. Train. Grow. ELEVATE.

EnviroSpec Donates TNT19CRX Skid to PWNA Giveaway

Thu, 11 Dec 2025 18:56:00 GMT

EnviroSpec is stepping up in a big way for ELEVATE 2026: Exterior Cleaning Convention with the donation of a serious workhorse: the TNT19CRX skid. One lucky PWNA member is going home with this rig — and it could be you.

Meet the EnviroSpec TNT19CRX

This isn’t just another pressure washer. The TNT19CRX is built for high-production, professional exterior cleaning:

Pressure Washer – EnviroSpec’s TNT19CRX

6.3 GPM @ 3,500 PSI

19 HP CRX680 V-Twin Electric Start Engine

EnviroSpec Contractor Price: $2,897.00

Standard Wholesale: $5,625.00

System Includes:

6.3 GPM @ 3,500 PSI pump with Quick Drain Oil Valve

19 HP CRX680 V-Twin 1" shaft electric start engine

Engine oil drain hose

Gear drive with Quick Drain Oil Valve

10 x 20 aircraft aluminum baseplate with vibration dampeners

Water filter

Quiet Run / Quick Start feature

6,000 PSI pressure gauge

Soft touch unloader

Safety pressure relief valve

Hi-temp relief valve

Set of four nozzles

Soap nozzle

Stainless steel mounting bolts

Stainless steel keyway

Premium stainless plug

Battery cables

This setup is designed for contractors who want durability, efficiency, and serious cleaning power on day one.

How to Qualify for the EnviroSpec Skid Giveaway

Full official rules will be posted with the giveaway, but here’s how to make sure you’re in the running:

To qualify, you must:

✅ Be a PWNA member in good standing

✅ Be registered for ELEVATE 2026: Exterior Cleaning Convention

✅ Check in at the PWNA registration desk and follow the instructions to enter the EnviroSpec skid drawing

✅ Be present at the time of the giveaway drawing to win

✅ Agree that only one skid prize may be won per company/individual

Please note:

❌ Vendors, manufacturers, and related industry partners are not eligible for this giveaway.

❌ Prize is not transferable and no cash value will be offered in place of the skid.

Why This Matters

For many contractors, upgrading equipment is the next step to growing their business — but not always in the budget. EnviroSpec’s donation helps one PWNA member level up with a professional-grade skid built for serious production work.

We’re grateful to EnviroSpec for investing back into the industry and supporting PWNA’s mission to raise the standard of safety and professionalism in exterior cleaning.

Get your membership current, get registered for ELEVATE 2026, and make sure you’re in the room when we draw the winner — this TNT19CRX might be rolling home with you.

Mastering Niche Market Cleaning with Carlos Gonzales: Lessons from the Field and What Contractors Need to Know

Thu, 04 Dec 2025 22:39:00 GMT

As the exterior cleaning industry keeps growing, many power-washing contractors are realizing that not all cleaning accounts are created equal. Gas stations, commercial pads, industrial properties, and specialty accounts demand a completely different mindset, workflow, and skill set. That’s where Carlos Gonzales, founder of EnviroBioCleaner (EBC) and PressureWashTraining.com, comes in.

At PWNA’s ELEVATE 2026 Convention, held February 17–18, 2026 in Orlando, Florida, Carlos will lead his highly anticipated Niche Market Training Course, a hands-on and high-impact class designed to teach contractors how to break into and dominate specialized markets. His training dives deep into everything from wastewater compliance and safety to customer psychology, equipment setups, and pricing systems that actually work.

For those who have only focused on residential washing, this class will open your eyes to a completely new level of opportunity — and responsibility.

About Carlos Gonzales

Carlos Gonzales is a name that carries weight in the pressure-washing industry. He is a trainer, mentor, and advocate for professional development. Through PressureWashTraining.com, he’s spent years teaching contractors how to work smarter, safer, and more profitably — helping thousands transition from “just cleaning” to running real, scalable businesses.

This philosophy of effectiveness and environmental responsibility defines not just his products, but also his approach to teaching contractors how to perform high-risk work the right way.

Inside the Niche Market Training at ELEVATE 2026

Carlos’s Niche Market Training at ELEVATE 2026 goes far beyond surface-level tips. It’s a business and field-readiness course designed to help contractors take on specialized accounts — especially gas stations, convenience stores, industrial pads, and anchor tenants — where environmental rules, traffic flow, and client expectations are on a whole different level.

Some of the topics he’ll cover include:

Niche Market Overview: Understanding what makes specialty accounts unique.

Customer Assessment: How to spot red flags — and green lights — when dealing with station owners.

Wastewater & BMPs: Staying compliant and profitable.

Systems Reboot: Streamlining your process and workflow for consistency.

Pricing Models: How to bid based on production, volume, or square footage.

Traffic Management: Safety and logistics when working under pressure.

The Power of “No Thanks”: When walking away is the smartest business move you’ll make.

This class combines classroom learning, group discussion, and field demonstrations. It’s designed for contractors ready to level up their understanding of the commercial side — whether they’re just curious or already working in it.

Why Pressure Washing Training Matters

In the world of niche accounts, there’s no margin for error. The environment is high-traffic, heavily regulated, and often unpredictable. Spills, runoff, and customer exposure all carry real risks. That’s why Carlos’s training focuses on safety, compliance, and accountability — ensuring contractors walk away not just with knowledge, but confidence.

That’s what this training is all about: giving contractors the tools, mindset, and systems to handle tough jobs safely and profitably.

Interview with Carlos Gonzales

Founder of EnviroBioCleaner and PressureWashTraining.com PWNA Instructor – Niche Market Training, ELEVATE 2026.

To help other contractors understand what it takes to succeed in niche markets, we asked Carlos to talk about training, experience, and the challenges that come with high-stakes cleaning environments.

1. What inspired you to create the Niche Market Training for PWNA, and what kind of contractor do you think will benefit most from it?

"The inspiration goes back 8-9 years ago when I first observed contractors trying to jump into niche markets without much knowledge of what they were actually jumping into.

I think any contractor - whether they be new in the industry or a veteran would benefit from the sessions. We cover an array of topics that serve as a solid reminder of why we are in business the first place."

2. For contractors who’ve only done residential work, what’s the biggest mindset shift they need before taking on niche commercial accounts like gas stations?

"Confidence and Understanding that all niche markets, not just station cleaning, are quite different not only from an application standpoint but also from an internal systems standpoint."

3. How did your years in the field influence the design of this training program? Are there specific mistakes you see contractors repeat over and over again?

"My years in the field played the most important role in the design of the program.

I see the miscues all the time on social media. I wouldn't label them as mistakes but more from a vantage point of that there is an efficient way of doing that."

4. What’s one real-world scenario that changed the way you approach safety or compliance in this industry?

"Several scenarios in my case. One being almost ran over by a vehicle on a station. Awareness of your surroundings is critical. Two - have guns drawn on me by police at the back of a restaurant in Compton, CA while I was prepping a site. Three - waste water recovery and making that effort to be and remain in compliance. When you show an effort to be in compliance and the authorities pay you a visit onsite - that effort goes a long way for "teachable moments"."

5. Gas station owners can be tough customers. What advice do you give contractors for building trust and maintaining long-term relationships in these settings?

"I think today - all first time customers are riding the "limited budget" mentality. It is their job to find the best service for their needs and pay as little as possible. This is where a cutting-edge marketing and sales program can really shine for a business. Once the contract is landed - building trust with that client is accomplished each time you deliver the service."

6. You often say, “Know your numbers.” Can you explain how understanding production rates and pricing models can make or break a business?

"First you have to understand what your production and performance rates are in your business. That is the one of the cornerstones of establishing your models for pricing - both for residential and commercial. One of the first things I asked contractors that ask me about "how to price this project" - I throw it right back in their lap and ask them to tell me what their production rate is per hour. When the silence on the phone is too long to bear, I explain to them the production rate model and how important it is for them - as the owner - to know these #'s for each and everyone of their techs. Not knowing this and other factors can put a company in the red on a job. We all have been there at some point in our career i.e. knowing we under bided on a job but we have to perform the work. It's lonely out there when you are doing a job and you know you will not make a dime off it because you didn't truly understand your #'s. We teach this at our training in Module I - which is the classroom part."

7. What’s one mistake you see new contractors make when trying to get their first commercial or niche account?

"Not truly understanding what it takes to accomplish the task for the scope of work. Just because you are an expert in house washing does not quantify your experience in niche markets"

8. In your opinion, what’s the biggest difference between residential cleaning and niche markets in terms of risk and reward?

"We cover this in our training. Pointing out the stark difference between residential cleaning vs niche markets are like day and night. If you approach any niche market in the commercial sector you will learn to pivot on a regular basis as each job presents completely different challenges. You or your techs will need to adjust your SOP on the fly. So many things on a niche account that influences this. i.e. safety, foot traffic, vehicle traffic, time allocation onsite, equipment placement, operation tempo of the site itself and much more.

With residential, you are working in a predetermined footprint. - no foot traffic, no vehicle traffic....just a house and gate to access."

9. Can you share a story from your own experience where a job didn’t go as planned — and how it changed your approach to training or business management?

"It was my very first gas station, I can remember like it was yesterday. Never had any training on stations work but agreed to tackle one. I figured I'd be in and out within 3-hours. That station took me over 9 hours to do. I didn't realize how much gum was on the concrete, the oil stains were deep embedded, the soap I had at that time was not the best, vehicle traffic was a nightmare to manage as it was a 24x7 station, re-positioning my rig at least 3 times on the job because "I didn't know what I didn't know".....there was just a slough of issues that "If I knew before hand" would had my first station a little bit more enjoyable. That station was a monthly account and I served it without missing a service for 15 years after that.

This real-life experience taught me a valuable lesson....just because I was good at washing a house or building, that does not necessarily carry over into stations and other niche accts."

10. How can contractors use the internet and social media to stand out when bidding for niche or industrial contracts?

"Market yourself or your company as the "expert" in that particular service or niche. We go over this in our training. Be the rockstar online and the path to get there - Module I of our training"

11. What are the most common compliance or wastewater mistakes that can get a contractor in trouble — and how does your training help prevent them?

"Using the excuse - "I didn't know it applied to my area" i.a . waste water compliance. Every single state is mandated under the Clean Water Act relating to waste water discharge. From Level I municipalities all the way to Level III - the mandate is there. Our training directs each participant to their local BMP's (best management practices) for guidance and education. BMPS's differ from region to region. For example, in my capacity with another organization - I helped with the BMP's process for Mecklenburg County in N.C. many years ago. Their BMP's are stark difference when compared to Beverly Hills, CA (whom I consulted with relating to drought restrictions for the pressure wash industry in Southern California).

Adherence to the guidelines of the CWA - yea it can be a PIA but as it becomes part of your SOP's it just becomes that step you have in place when pressure washing. Recovery just doesn't apply to commercial work - it applies to all modalities."

12. Finally, what’s your message to PWNA members attending ELEVATE 2026 — why should they make time for your class?

"The content and information in our class are from real-life trial and error scenarios that I personally experienced for the 15+ years in this field. We cover a wide range of critical topics that are often glossed over when poised to move into niche markets. Topics such as logistics, crew capabilities, systems, marketing, sales, leveraging the internet, time management, leadership, talent - the list goes on and on. The other side of this training is that we have a very unique format that allows us to tap into the current #mindset of the business owner. Our ability to peel back the "set-backs" that we all experience and discuss them on a one-to-one level during this training has been priceless."

Wrapping Up: Lessons from the Niche Market

After talking with Carlos, one takeaway is clear: the niche market isn’t for the unprepared. It’s where opportunity meets accountability. The clients are demanding, the rules are strict, and the margins depend entirely on knowledge and execution.

Here’s what stood out most:

Compliance is critical. Understanding wastewater rules and environmental BMPs keeps your business safe and legitimate.

Safety saves money. Managing traffic, slip hazards, and equipment placement reduces downtime and liability.

The right mindset matters. Learning when to walk away is as valuable as learning how to close a deal.

Professionalism wins. Relationship-building, communication, and trust are what turn one-time cleanings into long-term accounts.

Carlos’s class at PWNA ELEVATE 2026 isn’t just another technical session — it’s a masterclass in how to build a business that lasts. If you’re ready to think beyond standard washing and step into the world of niche market cleaning, this is your opportunity to learn from one of the most respected professionals in the industry.

Join Carlos Gonzales at PWNA ELEVATE 2026 in Orlando, Florida — and learn what it takes to clean smarter, safer, and more profitably. Learn. Train. Grow. ELEVATE.

Disruptor Manufacturing Donates POWERSTREAM 1500 Skid for Elevate 2026 Giveaway

Tue, 02 Dec 2025 19:00:00 GMT

Disruptor Manufacturing is turning up the excitement for PWNA’s Annual Convention: Elevate 2026 (February 18–20, 2026) with an incredible equipment giveaway for one lucky attendee—a POWERSTREAM 1500 basic skid, valued at $10,000.

We’re grateful to Disruptor Manufacturing for this generous donation and thrilled to offer members a chance to take home a powerful, business-boosting setup.

What’s Included: POWERSTREAM 1500 – 5 ft Basic Skid

This compact, work-ready skid is built for serious exterior cleaning pros. The donated unit includes:

50 Gallon Water Tank – A solid on-board water supply to keep you working efficiently.

50 Gallon Bleach Tank – Dedicated chemical storage to streamline soft washing operations.

Blend 4 Pro 12v Soft Wash Control Panel – Dial in your mix with precision and ease.

5 GPM 12v Soft Wash Pump – Reliable flow for a wide range of soft washing applications.

(3) 8 Gallon Soap Tanks – Multiple chem options on demand without constant changeouts.

Manta Manual 15" Hose Reel – Clean, organized hose management to reduce setup time.

DM Group 24 Dual Battery Tray – Built for stable, dependable power in the field.

Total Value: $10,000

How to Qualify for the Giveaway

To keep things fair and focused on supporting our contractor community, the giveaway has a few important eligibility rules:

You must be a PWNA member

You must be present to win at Elevate 2026

You can only win once

Vendors and related parties are excluded from this giveaway

Join Us at Elevate 2026

If you’ve been considering attending Elevate 2026—or joining PWNA—this is one more powerful reason to make it happen.

You’ll get:

Education, networking, and hands-on training

Access to top vendors and new technology

And a chance to leave Orlando with a $10,000 POWERSTREAM 1500 skid

PWNA Annual Convention: Elevate 2026

DoubleTree by Hilton Orlando at SeaWorld

February 18–20, 2026

Your PWNA Membership Just Got Better: Core Training Courses Now Included!

Thu, 13 Nov 2025 16:55:00 GMT

At PWNA, we're committed to building a better, safer, and more professional pressure washing industry and that starts with world-class education. That’s why we’re thrilled to announce a major upgrade to your membership: Four foundational safety and compliance courses are now included at no extra cost.

That’s right. Starting today, all members gain access to:

OSHA 1910 Training

DOT Compliance Training

Respirator Safety Training

Environmental Best Practices

These are the same high-value, career-building courses that have helped power washing professionals step up their safety game, protect their crews, and stay ahead of regulations. Now they’re part of your PWNA membership because we believe safety shouldn’t be optional, it should be accessible.

Why These Four?

Whether you're climbing ladders, handling chemicals, or navigating DOT regulations, these courses provide essential knowledge for operating safely and staying compliant. They also reduce risk, limit liability, and show your clients you take your profession seriously.

But That’s Not All…

We’ve also added Marketing 101 and Marketing 102 to our online education portal.

These courses are designed to help you:

Clarify your brand message

Attract more of the right customers

Build marketing systems that work even when you’re on the job

Perfect for owners, managers, and anyone looking to grow their business beyond word-of-mouth, these classes break marketing down into practical steps that any service business can implement.

How to Get Started

Simply log into your member portal at my.PWNA.org and head to the training section. Whether you’re brushing up on safety standards or dialing in your marketing strategy, it’s all there ready when you are.

This is just the beginning. At PWNA, we’re investing in your success by giving you the tools, training, and resources to thrive in a competitive industry. More classes, more value, more growth because you deserve it.

Not a member yet? Join today and start learning from the best: Join PWNA

Make the most of the season by following these simple guidelines

ryan@clickflipseo.com (Clickflip SEO) — Sun, 02 Nov 2025 10:16:47 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

ryan@clickflipseo.com (Clickflip SEO) — Sun, 02 Nov 2025 10:16:47 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

ryan@clickflipseo.com (Clickflip SEO) — Sun, 02 Nov 2025 10:16:46 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

We're Growing! Welcome New PWNA Industry Partners!

Wed, 22 Oct 2025 19:27:00 GMT

We're proud to announce dynamic additions to the PWNA Industry Partner network each bringing powerful solutions and fresh value to our contractor community:

�� Veloci Performance Products

Known for their performance, Veloci offers Italian-engineered equipment, parts, and accessories. Their products are trusted by professionals who demand power, precision, and durability.

�� AhatTek Robotics

Delivering a new standard in window and façade maintenance, AhatTek introduces advanced modular drone cleaning solutions. Their technology enhances efficiency, reduces risk, minimizes disruption for occupants, and drives operational performance all while making high-rise cleaning safer and faster.

As part of the PWNA family, these partners are committed to supporting contractors through education, resources, and exclusive member benefits. Keep an eye out for featured content, vendor offers, and opportunities to connect at ELEVATE 2026 in Orlando!

Visit PWNA Vendor Directory to see all our valuable industry partners at pwna.org

Vendor Member: Reelcraft Introduces the New Series 20000 Motorized Aluminum Hose Reels

Fri, 10 Oct 2025 16:00:00 GMT

Reelcraft Industries has launched its new Series 20000 motorized aluminum hose reels, designed for professionals who need power, flexibility, and reliability in demanding environments.

The Series 20000 combines a lightweight, corrosion-resistant aluminum frame with a patent-pending direct-drive motor system for smooth, consistent operation. Its compact, stackable design allows for multiple mounting orientations and space-saving configurations — ideal for mobile service trucks, spray systems, and industrial washdown applications.

Available in both 12 V DC motorized (E-Series) and manual hand crank (C-Series) versions, the Series 20000 supports working pressures up to 4,500 psi and offers a full line of accessories including roller guides, stacking brackets, and whip hoses.

The all-aluminum construction is 50% lighter than carbon steel and naturally corrosion resistant. A ¾" fluid path constructed of 316 stainless steel is built to handle harsh chemicals, while the reel is available with either a stainless steel or carbon steel swivel. The aluminum alloy drum withstands crush and warping under high pressure and heat, ensuring long service life in the toughest environments.

The new Series 20000 hose reels are available now through authorized Reelcraft distributors.

For specifications and details, visit www.reelcraft.com/series-20000.

Carb Sore Update - Trevor Shamblin

Mon, 06 Oct 2025 22:13:00 GMT

Important Update for California Contractors

PWNA Board Member Trevor Shamblin shares key takeaways from the CETA CARB SORE Meeting, covering the latest updates on California Air Resources Board regulations for Small Off-Road Engines (SORE).

If you operate in California, these changes could impact your business. Don’t miss this important industry update!

Follow Up Like a Pro: How to Win More Work From Every Quote

Mon, 06 Oct 2025 22:05:00 GMT

You’ve put in the effort to create a strong, professional quote. Now it’s time to turn that estimate into booked work. A thoughtful follow-up doesn’t come off as pushy—it shows customers you’re reliable, organized, and ready to get the job done.

Here are 5 follow-up tips to help you close more jobs:

Send a thank you: A short note about 2 days after the quote helps keep you top of mind.

Clarify the quote: Highlight key details and clear up anything that might be unclear.

Reinforce your value: Share a quick example of a similar job you’ve completed successfully.

Make it personal: Reference something they mentioned—like a tight deadline or specific request.

Create urgency: A final check-in can nudge around the 6-day mark, especially if your schedule is filling up.

Consistent, professional follow-ups build trust and lead to more approved quotes.

Want to make follow-ups effortless?

Jobber helps power washing pros automate quote follow-ups, stay organized, and win more work—without the admin.

PWNA members get an exclusive offer: 20% off your first 6 months with Jobber. Claim your exclusive discount

Business Insurance Essentials for Pressure Washers

Thu, 11 Sep 2025 13:43:00 GMT

Running a small pressure washing business comes with plenty of challenges. Understanding insurance shouldn’t be one of them. Unfortunately, insurance companies often use industry jargon that makes it hard to know what you really need. To complicate matters, coverage requirements vary from state to state, and the vendors you work with may also have their own specific demands.

As a business owner, you don’t want to spend hours searching for quotes online only to find out they don’t match your state’s laws, your vendor’s requirements, or your business needs. That’s why, as a PWNA member, you have access to insurance solutions designed specifically for exterior cleaning professionals. Executive Choice Insurance Solutions specializes in tailoring coverage for pressure washing businesses, so you can focus on your work while we find you the right policies at competitive rates.

These coverages form the foundation of protection for pressure washing businesses and help safeguard against the unique risks you face on the job. The most common and relevant policies for your line of work include:

General Liability- Protects against third-party claims of bodily injury, property damage, and covers legal defense costs.

Workers’ Compensation- Covers medical expenses and lost wages for employees injured on the job, while also protecting you from related lawsuits.

Commercial Auto- Provides liability, collision, and comprehensive coverage for vehicles used in your business.

Inland Marine / Equipment Coverage- Protects tools, equipment, and movable property while in transit or stored off-site.

Excess Liability- Adds an extra layer of protection if a claim exceeds the limits of your general liability policy.

Vendor Requirements

As your business grows and you take on more commercial work for restaurants, apartments, or retail properties, you’ll encounter vendor requirements. A common one is being listed as an “additional insured” on your policy, which extends your coverage to protect the vendor while you’re on the job.

Vendors may also choose to require policies that aren’t mandated by state law. This situation is most often seen with Workers’ Compensation policies. While many states don’t mandate this coverage for businesses with only a few employees, some vendors will still require you to carry a policy regardless.

Automobile insurance is another common vendor stipulation that may not seem relevant to your operations but is often necessary to secure certain contracts. If you don’t have a commercial auto policy in place, vendors may ask you to obtain a General Liability policy with a Hired/Non-Owned Auto endorsement. This endorsement provides liability protection when vehicles not owned by your business are used for work purposes. “Hired autos” typically include vehicles you rent or borrow while “non-owned autos” generally refer to personal vehicles owned by employees that are driven for business tasks. The endorsement does not cover damage to the vehicle itself, but it does protect your business if an accident causes bodily injury or property damage to others

These requirements can be tricky to navigate, but Executive Choice Insurance Solutions helps you interpret and meet them, so you can secure contracts without unnecessary headaches.

Your Work

It is also important to understand that your expectation of what a policy covers might not always align with what is actually included. Most general liability policies contain an exclusion known as “your work.” This exclusion states that damage to a client’s property caused by work you performed, equipment you used, or warranties about the quality of the work will not be covered in the event of a claim. One of the most common pressure washing claims falls under this exclusion:

You’re contracted to pressure wash a house. The cleaning solution you use reacts with the paint on the house and stains the siding. Because you were hired to clean the siding, the damage would not be covered if a claim were filed. “Your work” was the cause of the claim, and the policy exclusion prevents coverage.

Many pressure washers are surprised to learn that general liability insurance does not cover mistakes like this. However, it is possible to purchase a policy that does include protection for accidental damage caused by your work. Through its partnership with the PWNA, Executive Choice Insurance Solutions has developed a proprietary product that offers a $100,000 limit of coverage to help protect you and your business from this type of risk. This exclusive coverage was created with pressure washers in mind and addresses one of the most common gaps in traditional insurance policies. By adding it to your protection plan, you gain peace of mind knowing that costly errors, such as accidental chemical damage or unintentional surface staining, won’t put your business in financial jeopardy. It’s a safeguard designed to keep your reputation intact and your business moving forward, even when the unexpected happens.

Helping You Protect What You’ve Built

Accidents happen, but the right coverage can protect you from unexpected costs that could put your business at risk. As a PWNA member, you don’t have to figure it out alone. Executive Choice Insurance Solutions is here to make sure your coverage matches your business, your vendors, and your future growth. Executive Choice Insurance Solutions is also proud to offer exclusive discounts on policies for PWNA members. In today’s economy, where the cost of nearly everything continues to rise, it’s more important than ever to secure the right insurance without straining your budget. The goal is to make sure you can properly protect your business, your employees, and your equipment while still keeping coverage affordable. By leveraging your PWNA membership, you gain access to tailored insurance solutions at a reduced rate, helping you safeguard your livelihood without sacrificing financial stability. With guidance from Executive Choice Insurance, insurance can actually become a tool that supports your success instead of a source of stress.

To learn more contact:

Executive Choice Insurance

833-600-5833

www.executivechoiceins.com

Where You’ll Find PWNA This Fall

Thu, 11 Sep 2025 13:12:00 GMT

The Power Washers of North America (PWNA) is committed to raising the standard of safety, compliance, and professionalism in the exterior cleaning industry. This fall, we’re hitting the road to bring certifications, safety training, and industry education directly to contractors across the country. Here’s where you can join us:

PWNA Certifications at ESS Training Center

Chenoa, IL

October 20–23 & October 28–30, 2025

�� Paid Courses – Registration Required

PWNA certifications are designed to help contractors build credibility and stand out in a competitive market. This fall, we’re back at the Expert Safety Services Training Center in Chenoa, IL, with courses that cover some of the most in-demand exterior cleaning skills:

Kitchen Exhaust Cleaning Masterclass – October 20–23, 2025
PWNA House Wash Certification – October 28, 2025
PWNA Flatwork Certification – October 29, 2025
PWNA Roof Washing Certification – October 30, 2025

Whether you’re looking to expand your services, train your employees, or get recognized for your expertise, these certifications provide the knowledge and hands-on experience you need.

PWNA Safety Training at Panhandle Expo

Panama City Beach, FL

November 4, 2025

Safety is the cornerstone of every successful exterior cleaning business. That’s why PWNA is proud to offer free safety training at the Panhandle Expo.

This training will focus on:

✔️ Equipment handling best practices

✔️ Jobsite safety and accident prevention

✔️ Hazard awareness and compliance tools

Contractors will walk away with practical strategies they can apply immediately to keep their crews safe and businesses protected.

PWNA Training at The Solar Cleaning Convention

Las Vegas, NV

November 12, 2025

As the demand for solar panel cleaning grows, so does the need for specialized training. PWNA will be at The Solar Cleaning Convention offering a free overview session covering three essential topics:

Rooftop Safety – work confidently and safely at heights
Drone Safety – integrate drones for inspections and cleaning
Water Fed Pole Training – achieve efficient, streak-free results

Whether you’re just entering the solar cleaning niche or looking to sharpen your skills, this class will give you the foundation to grow your business safely and effectively.

Why Attend?

These upcoming events are more than just training—they’re opportunities to connect with fellow professionals, expand your skill set, and elevate your business. PWNA’s mission is to equip exterior cleaning contractors with the tools they need to succeed, and this fall’s lineup is built with that in mind.

�� Learn more about these events and register today at https://www.pwna.org/events . .

PWNA’s 1st Annual Education Summit:Building the Next Wave of Member Training

Thu, 21 Aug 2025 19:19:00 GMT

PWNA board members from across the country gathered this week to do what we do best, share expertise and build real-world education for contractors. Over two focused days, our team is filming eight new classes at the Expert Safety Services (ESS) all-inclusive training facility just outside Chicago.

Why this matters

Our goal is simple: give PWNA members training that’s practical, current, and easy to apply in the field whether you’re scaling a team or sharpening your safety game. And as always, every session is being filmed with safety in mind , reinforcing our commitment to industry best practices.

What we’re filming

We’re capturing a mix of classroom and hands-on content designed to help crews work smarter, protect customers’ properties, and operate safely: • Marketing 101 • Marketing 102 • Plant & Property Protection • Holiday Lights • Plus four additional classes rounding out this first release These courses are slated to be available to PWNA members by the end of 2025 inside your member portal.

Where it’s happening

A huge thank-you to Michael Draper and the ESS team for opening their doors. ESS hosts live, in-person training throughout the year, and this partnership lets us combine that on-site excellence with on-demand access for members.

Who’s making it happen

It’s a true board effort. Special thanks to Mike Dingler, Trevor Shamblin, Bo Josetti, Jim Pasternak, Daryl Mirza, and Raph Hamelain and to the many PWNA leaders contributing their time, tools, and field experience to make these classes rock-solid.

What’s next

Once editing wraps, we’ll roll the courses into the PWNA training library. If you’re a member, watch your inbox and the portal for release dates and enrollment details.

For more information about PWNA and our training programs, visit www.pwna.org .

PWNA Adds SqueeGee U Window Cleaning Training to Enterprise Membership

Wed, 20 Aug 2025 13:20:00 GMT

August 20, 2025 – The Power Washers of North America (PWNA) is excited to announce that SqueeGee U Window Cleaning Training has officially been added as a benefit for all Enterprise Members . This new resource expands the professional development toolkit available to PWNA members and reinforces our commitment to delivering top-tier industry education.

SqueeGee U is a recognized leader in window cleaning instruction, known for its practical, skill-based training modules tailored to the needs of both new and experienced technicians. Through this partnership, Enterprise Members will now have unlimited access to SqueeGee U courses directly from their member dashboard at my.pwna.org .

"Adding SqueeGee U to the Enterprise tier brings even more value to our members who are looking to grow their business, enhance their skills, and elevate their professionalism," said Leaett Lipker, Executive Director of PWNA. "This aligns perfectly with our mission to support safe, skilled, and successful exterior cleaning contractors."

Enterprise Membership already includes:

Unlimited access to safety, certification, and continuing education courses
One free annual convention pass
Mobile app for field techs
Job site forms, SDS sheets, and inspection checklists
And now—comprehensive window cleaning training from SqueeGee U

All eligible members can log in now and begin their SqueeGee U training immediately.

For more information about PWNA membership options and to upgrade to Enterprise, visit www.pwna.org .