Industry Networking
The best business advice you'll ever get won't come from a podcast or a consultant. It'll come from a contractor who's already been through it. PWNA puts you in contact with those people.
The Best Conversations Happen Off the Clock
Ask anyone who has been to a PWNA convention what they remember most, and you'll hear about more than the classes and the trade show floor. They'll tell you about the person they met at the reception who became a friend, a mentor, or a business partner. They'll tell you about the conversation that solved a problem they'd been stuck on for months.
That's what our networking events are built for. From Wednesday night through Friday night at Kalahari, ELEVATE brings the whole industry together in a more relaxed setting: a kickoff reception, a welcome social for Enterprise Members, a midday gathering for women in the industry, and a 35th anniversary celebration to close out the week.
Whether you're an owner-operator, a crew lead, a vendor, or attending your very first convention, there's a place for you here. Walk in curious, and walk out with people you'll be texting long after you're home.
34 Years
Non-Profit Organization
1,500+
Employees Certified
15,000+
Hrs of Training Videos Viewed
7,000+
Certifications Issued
Wednesday, February 3rd | 6 PM
ELEVATE Opening Reception: Where the Week Begins
Every great convention has a moment when the energy shifts. Badges get picked up, bags get dropped, and the whole room starts to hum. This is that moment.
The ELEVATE Opening Reception launches the biggest exterior cleaning event the industry has ever put together. PWNA and IWCA, two founding associations that were both born in Texas, are coming home together, and tonight is the first time everyone shares the same room. Power washers, soft washers, window cleaners, vendors, and educators are all under one roof at Kalahari.
Here's the best-kept secret of the week: opening night is the easiest night to meet people.
Nobody's rushing to a class or tied to a booth. Everyone just arrived, everyone's curious, and everyone is looking for a friendly face. Walk in on your own and you can walk out with new contacts, great stories, and a short list of people you can't wait to find on the trade show floor.
Come to put faces to names you only know from group chats and online forums. Come to swap war stories, meet the vendor you swear by, or find the person who has already solved the problem keeping you up at night. Whatever brings you to ELEVATE, the reception is where it starts to click. The conversations you have tonight will shape the sessions you choose, the booths you visit, and the relationships you carry home.
Join us Wednesday, February 3rd at 6 PM. Find your people and set the tone for an unforgettable week.
Thursday, February 4th | 4 PM – 6 PM
PWNA Enterprise Member Welcome Social
Building a professional exterior cleaning company is a team sport, and Enterprise Members know it better than anyone. You're investing in your crew, your compliance, and the long-term strength of your business. This one's for you.
The PWNA Enterprise Member Welcome Social is a relaxed two-hour get-together built to welcome you to convention properly. Between the day's hands-on training and the evening ahead, it's a chance to slow down, meet fellow Enterprise Members, and connect with the PWNA family behind your membership. Whether you've been a member for years or just joined, there's a place for you here.
Think of it as a huddle for owners and operators who take the business side as seriously as the craft. Compare notes on training your teams, tracking certifications, and staying safe and compliant. Trade ideas on hiring, crew growth, and scaling smart. Hear what's working from people a few steps ahead of you, or a few steps behind and eager for your advice.
Your Enterprise Membership gives you year-round tools for training and compliance. This social gives you something software can't: a room full of peers who get it, and who you'll text after convention when you need a second opinion or a referral.
Join us Thursday, February 4th from 4 to 6 PM. Meet your people and let the conversations start before the biggest days of ELEVATE begin.
Friday, February 5th | 11:30 AM – 1 PM
Women's Wine & Wash | Pour. Connect. Elevate.
Some of the best business ideas in this industry start with a good conversation. Some of the best conversations start with a glass in hand.
Women's Wine & Wash is a midday gathering for the women of ELEVATE: the owners, operators, crew leads, office managers, marketers, vendors, and educators who keep exterior cleaning companies growing. Whether you've been running your own company for twenty years or you're attending your very first convention, there's a seat here with your name on it.
On Friday, February 5th from 11:30 AM to 1 PM, right before the trade show floor opens, step out of the session rooms, take a breath, and connect with women who understand the work: the early mornings, the juggling act, and the pride of building something that's yours.
Expect real talk, easy laughter, and connections that outlast the weekend. Swap tips on winning jobs and leading teams. Share what's working in your business. Find a mentor, or become one. Leave with a fresh circle of friends you can text when you need a sounding board, a referral, or a well-timed "you've got this."
You don't need to know anyone to walk in. You only need to be ready to meet them. Bring a friend or your whole crew, and come ready to celebrate the women raising the standard in this industry.
Friday, February 5th | 6 PM – 9 PM
PWNA 35th Anniversary Celebration
For 35 years, PWNA has set the national standard for professional education, safety awareness, and certification training in the power washing industry. One contractor, one company, and one certification at a time. That's been the mission from the start, and the people in this room are proof it works.
On Friday, February 5th, we're celebrating that milestone together. The classes are done, the trade show floor has closed, and the whole ELEVATE community comes together for one unforgettable evening: PWNA members, IWCA members, vendors, educators, and friends who've helped shape this industry.
This isn't a night for elevator pitches, though you'll surely make some new friends. It's a night to look around the room and see what thirty-five years of showing up has built. Contractors who started with a single truck and now lead crews. Vendors who've stood beside this industry for decades. Newcomers earning their first certifications, with no idea yet how far this will take them.
We're celebrating in Texas, where PWNA was born, during the biggest ELEVATE ever assembled. From 6 to 9 PM, raise a toast to how far we've come and get excited for what's next.
ELEVATE 2027 & Upcoming PWNA Events
PWNA Annual Convention
Join industry leaders, educators, and contractors from across North America at ELEVATE 2027, the Power Washers of North America’s premier training and networking event. This multi-day experience brings together hands-on certification courses, expert-led sessions, and real-world demonstrations designed to help you grow your business the right way — through education, safety, and compliance.
Beyond ELEVATE, PWNA hosts ongoing regional workshops, safety trainings, and certification opportunities year-round — helping members stay ahead of evolving standards and connect with peers who share the same commitment to professionalism.
