Just because cleaning is slowing down for some of you does not mean that you should just sit back and do nothing. In fact, if you’re stuck at home, it’s a great time to tackle those business tasks that you know need to be done but you never seem to have the time.
Here are a few ideas of things to work on until business picks back up:
Marketing One of the big rules of business is to never stop marketing. You need to stay on their radar so that when things turn around, you’ll be the one they can’t wait to call. A lot of today’s marketing tools are automated, but in times like these, there’s nothing better than a personal touch. If you have long-time customers, give them a call and check in. You can also email and let your customers know their safety and your team’s safety is important, and you’ll be there for them when they are ready for your services.
Training Whether you’re furloughing your team or keeping them going, it’s a great time to up your training. When your team isn’t cleaning, get them online. PWNA offers several online safety classes on a range of important industry-related topics. Right now, as a PWNA member benefit, our Respirator Training class is free to all members and their employees.
Paperwork Are your operations’ manuals up-to-date? What about your SDS sheets? Do you have regular safety training sessions planned out? Is your paperwork in order for tax season? Do you have written systems in place? If not, this is a great time to take these often-neglected tasks off the back burner.
Research There’s a ton of information out right now related to small businesses and COVID-19, including details of the new loan and grant programs. If you are thinking of applying, take time to research them thoroughly to make sure you apply correctly. If your team is still working, stay up-to-date on OSHA and CDC recommendations during this season. If you are looking for new money-making avenues, it’s a good time to study up on those as well. Visit PWNA.org for resource links.
Organize Your Office If you have stacks of paperwork that need to be filed, do it now. If you’ve wanted to upgrade your computer system, take advantage. Even if you’ve been wishing your office had a fresh coat of paint, go for it. That way you’ll be fresh and ready to go when this situation passes.
Maintain Your Equipment Check for leaks. Change the oil. Replace the filters. Get your equipment in tip-top shape for when the season picks up.
Reschedule Cancellations Finally, if you haven’t received any cancellations yet, you’re lucky. When those calls or emails come in, be empathetic but encouraging. “I understand it’s an uncertain time right now. When this passes, our schedule is going to fill up quickly. How about if we go ahead and reschedule your appointment for a month from now so we can be sure to get you in quickly?” That way you’ll have business on the books when the green light hits. Written by Allison Hester